Interviews with Successful Online Marketers & Entrepreneurs

Interview with Taylor Vowell of Reinvolve

My name is Taylor Vowell, I am the CEO / Founder of Reinvolve, LLC. I have been in the web design and internet marketing industry for over 10 years and have consulted many companies ranked within INC 5000 to help them grow revenue taylorvowellbiopiconline. Within the past year, I formed a new company, Reinvolve, to focus in on small businesses looking to grow their presence online.

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Reinvolve, LLC is an internet marketing and web development company located in Colorado Springs, CO. We offer everything from search engine optimization to application development. My current role with the company is CEO / Founder, however, I interact on a daily basis with clients to help them achieve their goals online.

1. What got you interested in the internet marketing and web design industry?

When I was growing up I always loved to draw. I would doodle every chance I got, from day dreaming in class while scribbling on my notebook, to taking as many art classes as I could. It was my passion. At the age of 13 my family got our first computer, it was a huge white box from Gateway, with probably the memory capacity of a few floppy disks and a big white cow patterned box to match. I was actually lucky because computers back then were a high-ticket item, and not everybody had them, so I have to thank my parents for allowing me the opportunity to get into the tech field from an early age. I was hooked. From then on out, it was my goal to combine my two favorite things: drawing and computers. I designed my first website at age 14 called WebCrazed, it was my goal to house tons of information on creating websites and coding in HTML, from bolding text, to creating links and fancy marquees (yep, marquees were awesome once). At age 15 I had my first paid-for gig and I created a website for my neighbor, and it was official… from then on I will be doing this for the rest of my life.

Throughout the years of developing custom websites from scratch, I worked with many small businesses that were looking to establish their web presence. Soon, a web presence became mandatory and every business on the face of the planet now has a website. With the influx of websites became competition to rank higher than your competitors on search engines, so I created Reinvolve, a company focused on creating websites for small to large companies with the number 1 goal of having your website not only rank high on Google, but make you more money.

2. How have you gone about finding new clients for Reinvolve? What’s working for you?

Right now the majority of Reinvolve’s business comes from word-of-mouth and reviews from previous clients. This is something in business that no matter how much we focus in on traditional and online marketing, will always be a huge source of revenue and is one that can grow a company exponentially. Building relationships with our current clients is key to success: we treat each and every company we deal with as if their company was ours, and make it our goal for their company to be successful online. Customers can sense if you are sincere or not with your excitement and passion to grow their business… so if you aren’t actually passionate for what you are doing and the services you are providing, your customer’s will see straight through you. At Reinvolve, each employee is passionate about their job… obsessed with achieving the best results, and are constantly evolving methodology’s to match current trends and technologies, and it shows.

3. What are some of the most common requests businesses have when looking to grow their business online?

A lot of time companies will start off by saying “I want to rank #1 for _________”. This is a very common request and definitely not an unreasonable one. Of course as a business owner you want your company to show up first on Google, especially when your competitors have been outranking you for years and years! If you gave me a million dollars today and said you wanted to rank tomorrow number 1, I couldn’t do it. Ranking higher in search engines requires time and consistency, and no matter how much money you throw at me, we can’t do it over night. Our process at Reinvolve has been developed to naturally build your websites ranking online, and increase your brand’s exposure, while conforming with Google, Yahoo and Bing’s search guidelines and terms of service. Our techniques can stand the test of time because they are done right the first time.

Another common request from companies is that they want to show up first on Google Maps. See the theme here? No company wants to be #2, everyone wants to be #1! The key to being successful on Google Maps is a combination of many different factors that help Google understand that your company is the one people are searching for. We combine many different techniques such as local citation building, press release exposure, map optimization, brand and review management, and more to help local businesses pop up on maps more frequently.

4. What allows your company to stand out from others offering similar services? What makes you unique?

We focus on one thing for businesses: increasing their revenue. A lot of internet marketing companies focus on increasing traffic to your website, or ranking #1 for certain keywords, but they all miss the sole reason a company is looking for internet marketing in the first place: to increase revenue. So what if your website gets 100,000 visitors, did it make you any money? When developing websites and creating internet marketing strategies, we focus in on ways to increase revenue and increase number of leads generated through your website.

5. What are your future plans for 2015 and beyond?

In 2015, we plan on launching a lead generation service that allows companies within certain niche industries to pay a subscription to have lead generation tools directly on their website that help engage users and increase leads. This service will first start out within the chiropractor and dental industry, and soon expand into 20 markets nationwide throughout the year 2016.

Along with this service, we plan to continue expanding our internet marketing, website design, and app development departments to help more companies grow their businesses nationwide.

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