Interviews with Successful Online Marketers & Entrepreneurs

What’s Specialization, And Why Is It So Important?

One thing that’s incredibly important in business is specialization. This is when you focus on one product or task – for instance, we all know that if you go to a restaurant and there’s an extraordinarily long menu, chances are there won’t be any dish that’s exceptional. If you see a menu that has six items on it, there may be less choice, but each of those items will almost certainly be really excellent. In business, specialization is the same. If you narrow down your focus to fewer tasks or products, you will probably be performing those tasks or creating those products to a higher level of quality. Here are some benefits of specialization – and some downsides, too.

Specialization Creates Efficiency

If you specialize, you will be immediately more efficient. It means that you can work to your strengths, and that you’ll become quicker and more effective at your tasks and processes. Producing more of the same goods will also mean that the average cost of production will likely fall. However, it’s important to bear in mind that there may be more initial costs as you train workers so that they can also specialize in your area – but you may think of that as a smart investment rather than a poor use of money. In the long term it will be good for all of you, as specialized workers tend to be in demand so they get higher pay,

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You Will Increase Your Market

Specializing means that you will probably increase the market that you can sell to. Narrowing your field down and becoming experts in an essential product or service means that you’ll be able to attract clients from a wider field who are looking specifically for what you provide. For example, you will be higher on search engines when people are looking for what you provide as an answer to whatever problem they’re having. If you provide English tuition for students aged 11-14, a parent will be far more likely to choose your services than a tutor who works with all subjects and ages purely because they will feel that you’ll have the best knowledge of your subject area – and because, of course, you’re more likely to appear in their searches.

Specialization Can Increase Your Product Knowledge

If you specialize, chances are, you can become an expert in a smaller field, rather than a small fish in a big pond. If you’re one of the fewer companies providing your services, people will flock to you and other companies won’t be able to compete with you for projects and clients. It also means that you and your employees will be able to become specialists in your field, gaining a deeper and more intense knowledge of the area rather than having a vaguer and broader knowledge of a larger field. This means that customers will really be able to trust what you’re saying. For instance, if you run a marketing company, you can’t necessarily claim that you’ll be able to handle any area of marketing for any business – it’s a big world out there, and if you’re hopping between different products and services it might be difficult to apply knowledge you gain in one project to another project. If you run an MSP marketing company, for example, or ATL marketing, or guerilla marketing, you’ll be able to do more specific work that you have a great amount of knowledge about.

It’s Great For Detail-Oriented People

More and more, technology is becoming the most important area out there. Many people who are technology experts have a lot of general knowledge, but even more so, they’re great at honing in on small areas and pockets of detail. These people are really vital in today’s technology industry, and specialization in your company means that you’ll be a perfect natural fit for those people to take up jobs. 

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You May Over-Specialize

It’s important to remember that sometimes specialization can have its down sides. If you focus too hard on one small area, you may find that you don’t have a market that’s big enough to support your company, meaning that you may start losing money and you should start looking for ways to expand what you’re doing. Also, what you’re doing may become obsolete – times move quickly and what people need changes extremely rapidly. Even if you don’t want to expand, it’s a good idea to take a look at what you do and consider how to develop it and what tomorrow’s consumer may want as well as today’s. 

Although specialization has a lot of pros, it also has some cons. Hopefully this will help you to decide what’s best for your business.

About John-Shea

Internet Marketing Entrepreneur