If you want your business to be a success, you have to have a successful website. Your website is the difference between success and failure in a lot of cases as it deals with a lot of factors. All you need to know is that a good site increases revenues and profits. And, revenues and profits are what you need to expand and obtain a bigger market share. Before your site is successful, it needs to incorporate a few major features. The only thing you have to decide is which features you need to implement and which to avoid. With that in mind, here is a list of must-haves for 2016.
Forget about people that sit at a desktop and browse the web because they are slowly becoming extinct. The majority of your customer base will use their mobile phones or tablets to browse the web. For that reason, you can’t have a site that only suits desktop users. The specification is a lot different and will cause them problems when they open it on their mobile device. A mobile site needs to be a lot smaller and tailored to the device. Then, it will open and function as quickly and effective as possible. Any site that doesn’t tends to have a high bounce rate.
Customers love animations on a site because they add to the storytelling and interactive nature of the experience. By clicking or hovering over the animations, they can find out more about the site. Plus, it is a lot more enjoyable than scrolling through reams of text. However, you should only add rich animations if it fits your site. Otherwise, it will look silly and out of place. Think about whether it will add to the site’s personality, or whether it makes the experience more fun. A loading animation, for example, makes a tedious wait more enjoyable.
Big amounts of text is a thing of the past for most consumers. Of course, you will need to use text to explain some elements of your brand as you can’t just use videos. But, you need to start using more videos because they have major benefits. For starters, they give the customer insight into your personality. People want to deal with other people that they know and trust. And, a video introduction adds trust for whatever reason. The video also makes your brand more likely to go viral because it is easy to share over social media platforms. Plus, the amount of traffic that video hosting sites receive is huge. A small percentage of the traffic would be a big coup for any business.
Hire An Agency
Do you still think that you wouldn’t get it right? If the answer is yes, it is time to consider hiring a digital agency for help. As they are professionals in web design, they will know all of the modern techniques that work. Instead of doing it yourself, pay an expert for guaranteed results. Outsourcing might seem like a costly tactic, but it will make you money in the long-term.
Web design changes every year, and you have to change with the times.