If you run a business that relies on any kind of online marketing, then you really need to be aware of just how powerful video can be for you, and help grow your business much faster than many other types of content.
Here are just a few reasons why you should consider video as part of your online marketing strategy.
It builds trust quicker:
When people come to your website, blog, or even social media page for the first time and have never had any dealings with you, if they’re able to see you on video, then they can get a much better feel for who you are, and if you’re someone they resonate with, both personally and professionally. By getting on camera, you’re showing yourself in real time, and not hiding behind a screen, so they feel like they can connect with you better, and connection builds trust.
It’s friendly to all devices:
Have you ever tried to browse a website using your phone or tablet, and it just looks completely strange and keeps bouncing all over the place? Although most websites are supposed to be optimized for mobile devices, there can still be some issues, and it can also be tedious to try and read a long sales page on a phone. Video tends to perform a lot better on mobile devices, so this allows people to get the information they need quickly without getting frustrated and leaving.
It’s understandable that a lot of people shy away from video because it makes them feel uncomfortable to be on camera – I’m not a fan of it, either, but the fact is: video is shown over and over to outperform other types of content, so when you do a split test of a text vs video sales page, then there’s really no denying that video simply works. Getting used to doing video definitely takes some practice, and if you want them to look professional and polished, then you can use a professional videographer or film company to help you produce it, to see more examples click here and you’ll get an idea of how a professional company can help you with your video marketing and also feel more comfortable with it.
Search engines love it:
Google is obviously very picky when it comes to good content, and how it shows up in searches, and videos seem to perform extra well due to the fact that people will be on your site for longer to watch a video if it’s engaging, so this will help you stay in Google’s good books in terms of SEO, and if your site is getting more hits, engagement, and conversions, then you’ll soon find it moving up the ranks on the Google search pages.
Hopefully these tips help you see the potential in using video for your marketing, and even if you decide to use it long term or not, I think it’s important to at least give it a try and see how you feel with it.
You will definitely feel a bit nervous the first few times, but as with everything: practice makes perfect.