Customers are customers, right? It doesn’t matter where they come from, how many times they’ve used your business in the past, who they are, or what they do, they all spend the same money in your business. To an extent, this is true. As long as money is coming in and you are moving forward, business is good. But you should never underestimate the value of loyal customers.
You can increase customer loyalty by offering a great experience and customer satisfaction. By asking them what they want from you and listening to their feedback. Showing gratitude will help your customers to feel valued and being honest with them will increase trust. One of the best ways to increase loyalty is to build relationships. Use face to face contact, as well as social media, to get to know your customers, to engage with them and to develop deeper relationships. Here’s a look at some of the reasons you should take the time to boost loyalty.
They’ll Keep Coming Back
Imagine if, for every single sale, you had to go out and find a brand new customer. It would take forever to grow your business, and it would never grow as well as it should. It’s much easier to grow a business if your customers keep coming back, and any new customers are additions and not replacements.
Loyal Customers Will Bring Their Friends
Even better, loyal customers won’t come back alone. They’ll bring their friends and family with them. They’ll recommend you to people that they know, and offer your business as a solution if a friend needs something. When someone asks them where they bought something, they’ll tell them.
Nothing Beats Word of Mouth Marketing
Word of mouth marketing like this is exceptionally powerful. People trust people. They learn from the experience of others and form options based on what their friends and family tell them. Your loyal customers might be your best marketing agents.
But, it works both ways. When people have a good experience, they tell people. When they have a terrible experience, they tell even more people. Take care with your customer service, even when those customers are regulars.
Your Regulars Will Offer the Best Feedback
One of the best ways to give our customers what they want is to ask them what that is. Getting feedback from your customers can highlight weaknesses in your business, things that you aren’t doing well or need to improve, and ways that you can offer your customers a better experience. New customers can provide feedback. But, your loyal customers will be the ones that offer you the most valuable advice, and who will be able to tell you if any changes that you make based on their feedback are working.
You’ll Be Able to Trust Them
The internet has made it much easier for people to complain. But, most do it on social media, spreading negative feedback without coming to us directly. Your loyal customers will always come to you first.
They’ll Stick with You Through the Tough Times
Business is tough. Things don’t always go to plan, and there will be rough times. Loyal customers will stick with you for as long as they can.