Search Engine Optimization, or SEO for short, is a digital marketing strategy that uses several techniques to make sure that a website or a business becomes more visible online. When someone wants to buy a product or service, or they are interested in a topic and want to learn more, they will generally type a query into a search engine, such as Google or Bing.
The search engine will then take the person to a list of websites, with the ones it deems most relevant nearer the top of the list. Most people only really look at the first page, and few rarely go past the second or third page. This means that websites higher up this list get far more traffic from potential customers and clients. So, how can you make sure that your website or your client’s site gets the most out of this strategy?
- Shareable Content
To encourage more visitors to a website, you want to make sure that it has a high ranking in search engine results. One important aspect of this is keywords. A keyword is a word or phrase that perfectly describes a topic. It’s generally what an interested person will type into a search engine.
Once you have a list of these keywords, you need to integrate them naturally into your content. To do this, you may want to hire a freelance writer who has experience with keywords. If keywords are unnatural and detrimental to the content, then people will notice and they will look for better-written content. Not only that, but the search engine that you’re trying to attract may spot what you’re doing, and this could knock you down the ratings.
As well as including well-written content with natural keywords, you should make sure that the content is shareable. True, shares on social media might not influence your rankings directly, but if a lot of people read and share your content, other people are more likely to find your content and link to it.
Links are a vital tool to use when implementing SEO. As well as creating shareable content so your website is more likely to be linked to, you should also include links in your content. You should use both internal and external links.
When linking to external sites, it’s often better to link to popular and reputable websites. This means that your content will be checked and validated, which makes your website more trusted. This trust works well for your audience and SEO purposes.
- Outsource Your SEO
SEO is a complex and relatively recent strategy in digital marketing. It’s also a constant process, as you always need to add content and to stay relevant. Many businesses use an agency for their marketing and SEO purposes because it’s such an important way to gain customers and generate interest.
Some services, like White Label SEO for media agencies, are designed specifically for marketing and media agencies to help them to expand or improve their services. These services allow you to work with an expert team to deliver a great service and grow your client base.