SEO is a part of marketing which many people can struggle with as they start out in the online world. SEO stands for search engine optimization and it is the practice of making your website or content as visible as possible to people all over the world. Let’s say for example you have a website which is due to be launched against rivals, you will want to make sure yours pops up first on the search engine results to encourage people to come to you. If you are new to marketing or simply new to SEO, here are some top tips.
- Make the website niche
When you create a website it can be very easy to get carried away on the creative side of things and this can lead you to make some bad decisions regarding the theme and overarching design of the website. You need to make sure that excitement doesn’t get the best of you and make you add lots of different design aspects and items to the site which don’t need to be there. For example, if you are a company who sells skin care you will want to add skincare related content into your site, but don’t bleed into the beauty and makeup scene because this isn’t the niche of your business.
2. Mention keywords
Keywords are perhaps the most obvious way to bring your website to the forefront of people’s minds and make it more search engine friendly. If you have no idea where to start with keywords you can always hire a digital marketing company with SEO specialization who can help you choose the right ones and also input them into the relevant places such as the title and description of your website as well as inside the content itself to allow you to be seen by more people.
3. Create internal links
One easy and wonderful way to make your website be noticed by more people is to include links to other pages of your website in your post. So when you write up a new recipe you could link to a good side dish recipe or a drink which will go well with it. By doing this you will encourage people to stay on your website for longer and therefore help to make you some extra money.
4. Use a permalink
Permalinks are any static hyperlink which you add to your website which can lead to another part of the site or blog. You can add keywords to the permalink and this will be noticed by the Google algorithms and seen as a good thing. This will allow your website to rank higher immediately and have more chance of being seen.
5. Make sure your website works well
It is so important when it comes to running a website successfully that you ensure that it works in the right way and that the navigation and loading times are good. If Google notices that you have a lot of bugs on your website they will rank it lower than it should be ranked because they want to encourage the best user experience for anyone who is browsing online. It is important to check for any errors or slow loading screens and make sure you change them as quickly as you can to increase your website’s performance.
6. Tag your images
If you are uploading images to your website you need to make sure that you take advantage of the tagging feature as you upload them and use a keyword to make the image more relevant to your blog post. If you are sharing a post about your food and drink, for example, you can label each image with the title of the recipe and this can make it much easier for your website to rank highly on the search engine when people look for that specific recipe.
7. Link to other websites
It isn’t only you who can benefit from linking to blog posts on your website, you can actually link to other websites which are similar to you and relevant to the post you are writing. This will likely be noticed by the owner of the other website and you could earn yourself a link back if you are lucky. This will be a great way to increase your reach in the world.
8. Update your website frequently
The best websites are the ones which post multiple times a day, and this is why people like Buzzfeed are so popular in the online world because they post something every hour or two on their site which makes their content dominate the space online. If you want to be seen and noticed you need to make sure that you update your website every day if possible and it will allow you to stay in the minds of your users and also create more keyword links which will improve your ranking.
9. Ask people to link to you
When it comes to gaining exposure online it is all one massive popularity contest and anyone and everyone is trying to make a big impression on the world. If you want to make sure you are seen above the rest, don’t be afraid to ask other websites who are relevant to you to link back to you in exchange for a link to them. This is an agreement which is mutually beneficial to you Both and therefore it can be the perfect way to gain exposure for your website and be able to rank higher on those search engine results.
SEO might sound a little complex and although it can involve a lot of technology and computer talk, it is actually a really simple concept to understand and work into your marketing campaign this year. Take some time to read up on the subject this week and start implementing these easy tips into your website and you will soon see the difference it can make to you, to your website and also to your company.