*This post is contributed by Beth Jones
Engaging with your consumers is the No. 1 way to increase sales for a business. Producing captivating and relevant marketing campaigns are one way to do this. Here is the ultimate how-to guide on how to make your business’ marketing more engaging for your client base.
Jump On Trends
To make your business look modern, fresh and at the forefront of whatever industry you’re in, then you need to be jumping on trends. This could be absolutely anything, as long as you market the trend correctly, you’ll do your business some good. Consider adopting a flat design for your business’ website. Web professionals can easily revamp your site to embrace this design trend. As a result, it will make your digital presence look ten times more appealing, current and attractive. Consumers often prefer to use mobile apps over web pages. Many customers now reach out to business’ through smartphones and tablets. Take advantage of this, create promotional apps that users can download. Pack these with engaging content while keeping them fun and simple. Use emojis in your digital copy, too. In 2015, the laughing-crying face emoji was named as Word of the Year – take advantage of this!
Show A Human Side
Similarly, it is important to show your human side as a business. Nobody likes to feel like they’re just benefitting another corporate giant. Show your faces in the public domain. Use social media to interact and engage with both current clients and potential ones. Communicate with other big companies on Twitter to increase your following and build a new B2B relationship. Respond to comments on your website and create an FAQ section to show that you are hearing what your consumers think. Make a name for yourselves in the press. Accept interview offers, or even try public speaking. Either of these methods gives you the opportunity to sell your brand or business well. While also looking professional and more importantly, human.
Interacting and engaging with your target audience is essential! If your business has never visited a trade show, then this is a must. Pick up a retail kiosk and hit the road. These mobile marketing kiosks are brilliant for this sort of environment. They allow you to sell your brand on the trade show floor, as if your were back in your retail store. These kiosks contain excellent technology. The portable retail displays allow you to display promotional videos, etc. to really engage with your clients. Away from trade shows, these kiosks can be used at promotional events or in public spaces. There’s no harm in taking your kiosk to the town centre or a shopping mall and delivering an engaging marketing campaign.
Ultimately, any of these three methods could well transform your business’ marketing strategy. It is crucial to engage with your consumers in the right way – it really does boost sales massively! If you want to be known as a “cool”, “fresh” and “modern” company, then just follow these methods and you’ll have business success in no time.