Christmas represents a huge opportunity for businesses. This is the time of the year when people are going to be spending a lot more money than usual. You need to ensure that your company is capitalizing on this, no matter whether you are in the retail sector or not. With that in mind, read on to discover how to make it a Merry Christmas for your business by marketing effectively.
- Remember whom you are marketing to – When it comes to Christmas marketing, it is important to tackle your campaign on two fronts. After all, not only are you going to be trying to appeal to the person that is going to be using the service or product, but also you have to bear in mind that most items are purchased as a gift at this time of year. Therefore, you need to target your marketing efforts at the person who is doing the purchasing as well, for example, create a gift guide on what people can buy for their wives for Christmas.
- Have a long-term approach – When marketing to customers during the festive period, you need to have a long-term view. This seasonal marketing guide focuses on turning impulse, seasonal buyers into lifelong customers, and it makes some really important points. It can be easy to get carried away with the seasonal highs, but you need to think about the slower seasons as well, giving your customers reasons to buy from you again in the future.
- Send greeting cards – This is a great way to enforce your loyal relationship with your customers. After all, nothing expresses as much appreciation as sending a non-soliciting greeting card. Make sure that there are no strings attached and do not try to push any products in the process. Your greeting cards are about customer appreciation and branding. If your marketing budget will allow it, you should also consider including a small, free gift. This will certainly go a long way with your customers; making them feel special and ensuring you stand out from the competition.
- Share Christmas content on social media – If there is one thing people love at this time of year, it is Christmas hints and tips. Share traditions, recipes, gift guides, and other pieces of related content on Twitter and Facebook, or any other social media platform you use. This is a great way to get people talking and sharing your content, ensuring your engagement levels increase at this critical time of year.
- Create a sense of urgency – Last but not least, people are often looking for bargains around Christmas, especially when they have a lot of people to buy for. This is why it is important to create a sense of urgency. Countdowns and limited time offers work really well when you are actually offering a decent offer. Make sure that you mark any low stock items as running low, and inform your customers of when the discount is going to end. You should also make your Christmas delivery dates available too, as this is another way to create a sense of urgency.