Interviews with Successful Online Marketers & Entrepreneurs

Keeping Your Customers Safe Online Is Always Essential

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When we think of protecting our customers, it’s easy to consider many of the obvious requirements. For example, an adequate use of fire safety is essential within our retail stores. We know that the products must be kept to standard, or that they are routinely tested in multiple different environments. We also wish to ensure that customers feel safe shopping with us, that their warranties will be upheld and they can complain or confer to or with us at any time of the year.

However, when it comes to the online space, things can get a little murkier. This is why it’s important to properly overview all the measures of keeping customers safe online before you even dream of opening your place for business. It’s in this way that we can override and potentially even better our approach from day one. With that in mind, let’s consider what this could look like, with an eye for the practical realities that customers wish to consider in the modern day.

It may not be easy. But it’s thoroughly worth it:

Write A Careful Data Protection & Privacy Policy

It’s not enough that you protect your customer’s data. You must also ensure they know how you are using their data. It has become EU law to do this, but doing so is its own reward, and quite clearly important for your customers to get a grip on. Show them what data you collect, how you use it, and how they can access this data at any time. Allow them to tailor how much data they give you, and do not put the relevant details in the small print, but clear and upfront. Sometimes better protecting your clients and customers online is not about a practice you keep, but about educating them about their online usage. You can be sure to build goodwill this way.

Use Managed IT Services

Using managed IT security services, such as those offered by Frontline, LLC, you will find that you offer a greater standard of security for all of your systems in general. It’s essential to ensure that your servers are being protected, that your staff accounts are secure, and that your sensitive information is locked in triplicate before you even think about taking information from your customers. 

Offer A Security Certificate & Encryption

Most worthwhile websites will now offer a HTTPS encrypted connection as a default means of securing a locked protocol on both ends. Additionally, verifying your website with a security certificate can ensure that visitors can safely use your website without fear of gaining any malware or adware from your servers. Additionally, this can help set the standard for other small businesses like you, or sometimes help you stand out from the crowd. This could potentially help customers avoid finding competition that may have worse security systems in place, which of course, is going to be favorable for you and your operation.

With these tips, you’re sure to keep worthwhile online security for your customers.

About John-Shea

Internet Marketing Entrepreneur