Interviews with Successful Online Marketers & Entrepreneurs

How to Engage with Your Online Audience

Many people focus too much  on sales, and don’t nurture customer and prospect relationships enough. If you are using a one-way communication online, you are missing out on meaningful conversations with your customers, as well as your opportunities to brand yourself or your business. Customer engagement is the best marketing tool and you have to put it to good use. Find out more below.

Facebook Lives and Videos

It is important that you show your audience that you are a real person, and not just a commercial entity. Facebook lives can help you communicate your mission, vision, and values, as well as your USP. You will need some basic equipment that will allow you to look professional and add a personal touch to your Facebook business pages at the same time.

Create a Sales Funnel

Image via Flickr

If you want to be consistent with your marketing and branding messages, you will need to automate some of your posts and engagement. Building an effective sales funnel will allow you to plan your marketing and provide value to your audience at the same time, even when you are extremely busy. You will be able to follow up leads without having to lift up the phone or manually writing messages.  

Respond to Comments and Feedback

It is crucial that you make your website and social media interactive. Design surveys and respond to comments and feedback about your site, so you can make the most out of your engagement, product and service development, and find where you can improve. Markets and customer preferences change every day, so you might want to keep an eye on your competition and your target market. Regularly reviewing your feedback can also help you manage your reputation.

Get a Messenger App

It might also be a good idea to engage with your clients in person and get the technology to start and nurture conversations. Check out Wayward Kind for the latest technologies in web applications and client communication, so you can make your customer service better every day. You need to remember that people don’t buy from companies’ they buy from those they know and trust. The more you communicate and help out your potential clients before they buy, the better your conversion rates will be.

Webinars

Image via Flickr

It is important that you communicate your value with your market. If you are in the coaching and consulting, or software business, you might consider setting up a webinar where you can showcase the benefits of the products or services you have to offer. This can be a good way to warm up your leads, give them a good reason to try your product or service, and create upsell and special offers, too. You just have to find a great video conferencing service that allows you to communicate with your participants live.   

Engagement is one of the best ways of improving your conversion rates. Find a way to understand your prospects and provide them with value to create reciprocity.

About John-Shea

Internet Marketing Entrepreneur