Interviews with Successful Online Marketers & Entrepreneurs

Different SEO Strategies for Different Types of Business

Aptly quoted that ‘Content is the King’. The text on your web-pages will decide the traffic growth of your website. Ever wondered how Google does the listing of the websites whenever you search anything? Is it done randomly or there is any algorithm working behind it? Google and many other search engines use an algorithm under which page relevancy depends on how perfectly your web page “matches” a specific word search. Thus, it becomes your sole responsibility to know the trending keywords which are getting the highest clicks and hits. By including these particular words in your article/blog, you can attract traffic. If your website doesn’t have compelling, fresh and useful Content, intuitive navigation, a simple ordering system, and a reason to return, all your efforts will go in vain. With all that being said, do all business ventures require the same SEO strategy? Let’s find all the hidden answers to these questions.

Just like a doctor can’t treat all the patients alike, you can’t run your business with standard SEO practices prevalent in the market. Thus, doing SEO for B2C and B2B has a lot of differences. While Inventory-driven ventures should focus primarily on technical SEO, content-driven companies should try focusing on content marketing. Some of the common SEO strategies are:

  1. Using Long-Tail Search: Though using specific keywords is standard practice, using a long-tail search on Google search engine is believed to bring 70% more traffic.
  2. Organize Metadata: Since metadata (the short-phrase used to describe your website or page) is used to rank your web pages, it is essential to use keywords here as well!
  3. Competitive Analysis: Part from having your list of keywords, keep an eye on the competitor’s website also and mould your strategies accordingly.

For content-driven companies, content promotion and generating backlinks are the two most important parts of SEO strategy. Optimize your website by cleaning the unnecessary text in your code, white spaces, and try to shrink the messy code. Sharing on social media will help you bring the traffic while making the website user-friendly will retain the customers/readers for a long time.

Inventory-driven companies use crawling, rendering, structuring data, indexing, and security as their unique SEO practices. Using the off-site SEO through high-quality backlinks, trust signals will be sent to Google, which will rank your website better. Integrating AMP for mobile users will improve site speed. Schema markup also proves to be handy while increasing the traffic. Pricing, start reviews, FAQs, About-us are some structured data formats used in this particular SEO strategy. Similarly, we do the mobile SEO, penalty diagnosis and link audit as a part of SEO.

Rather than listening and reading to unimportant information, every customer wants only useful information. So, rather than cold calls and spamming, providing customer-centric information is the best way to attract more leads. You have to focus on every single keyword that you are using in your blog. Thus, writing a 1000-word article will not ensure traffic, but a keyword dense article is more important.

If someone says, “My website is No.1 on Google” then you must ask, “but for which search term?”. A number 1 ranking on Google also means the same rank on Google’s partners like AOL, Netscape, Earthlink, CompuServe, Lycos, iWon.com, GO.com, and AT&T Worldnet.

One cannot simply ignore the role of social media platforms while selling your product. More the number of followers more is the trust of the customers. Using proper and trending hashtags in your social media post is the crucial role in SEO., Especially on Twitter and Instagram, a topic is searched based on trending hashtags. So, if you want people to subscribe and hit the follow button, you have to use the SEO techniques.

Thus, choosing the correct set of keywords along with trending hashtags and infographics is the deciding factor while ranking of your website. Your competitors are using this technology and growing their business. Getting into the top 10 must be your aim because people hardly go to the second search page on search engines. SEO makes you ubiquitous, builds up your brand, drives offline sales, and is cost-effective.

About John-Shea

Internet Marketing Entrepreneur