SEO. If you work in marketing, in any way shape or form, chances are you’ve heard these three letters thrown around relentlessly over the past few years. So, what actually is SEO and how can it benefit you or the company you’re working for? Well, SEO stands for search engine optimisation and it’s a process in which you can help your company or the company you’re working for appear higher in search engine results than competitors. Of course, this is a key to success. If you rank more highly, more people are going to reach your content and you’re more likely to generate more sales (and subsequently, more profit).
Now, there are multiple facets of SEO you can engage with. But, for now, let’s focus on blog posts. Believe it or not, blog posts are absolutely central to SEO success. They are relatively long bodies of text that can be packed with keywords, SEO content and human content. Not only does this benefit your brand by creating a space on a webpage where search engine spiders can crawl and pick out the words you want them to, but it can create valuable content for your actual, human readers and target audience.
Of course, crafting high quality SEO blog posts isn’t easy. But it is achievable. You just need to know what you need to include. The infographic by Rankfire SEO Agency below should help highlight exactly how you can create the perfect SEO blog post!
Infographic Design By Rankfire SEO Agency