The thing with being a startup is money tends to be tight, and when money is tight, so are the resources available. It’s part and parcel of starting a new business. That’s why you are going to have to be clever and innovative with your funds in order to give you startup the best chance of being successful, or even just surviving. Luckily, you don’t always have to spend masses and masses of money to ensure your company gets traction. As such, we have compiled a list of cost-friendly tools that your company should look at adding right away.
A Sleek Website
This is your first impression. This is how people who haven’t heard of you will find you and the first thing people who have heard you will do to see what your brand is all about. As such, a professional-looking website is a total necessity. A website is your chance to tell the world who you are, what you offer, what your ethos is, where they can find you and, if you’re an ecommerce site, possibly the only place customers can buy your products. The good thing is, professional web design doesn’t have to break the bank. There are a handful of good but cheap companies that offer easy to use web design, such as Wix, GoDaddy and RedSquare.
You are most probably going to need people to help your company grow and become a success, but that doesn’t mean you have to employ anyone, not just yet anyway. A great alternative to costly and full-time staff is outsourcing tasks to freelancers. This doesn’t just refer to HR consultants or accountancy firms. Thanks to sites like UpWork, you can now easily hire talent from an array of disciplines: web development, content writers, virtual assistants, customer service representative; everything.
You don’t just need people to visit your website, you need them to come back, you need them to tell their friends and colleagues about your site and you need their friends and colleagues to visit and then come back. In order to do this though, you need to ensure your website ranks high on search engines which requires an understanding of SEO techniques. Once again, there are affordable options available to you when it comes to content marketing; companies that offer analysis and research digital marketing strategies as part of their offering. It is worth building a relationship with an expert that can help you in this area.