There are many advantages to using direct response marketing. It’s affordable and fairly easy to set up. It brings in great results and you can collect a ton of data because this kind of marketing is highly trackable. Therefore, you aren’t just finding out more about your customers in the process, you’re also creating links between your revenue and how it was driven. But all this can only work if you’re following some vital rules. Here’s what you need to know:
Make an Offer
When you use direct response marketing, you want to see instant results. The best way to get those results is to make an offer your potential customers can’t refuse. The aim of these offers is to get people to respond to your marketing. It’s not about building a name for your business or getting your brand seen. All you want from this type of marketing is sales. So, you need to go through all of your marketing campaigns and make sure your making an offer that people just can’t refuse.
Direct response marketing isn’t just about getting a response from your audience; it’s about getting an instant response. If people are looking at your marketing and saving it for a later date, it’s not doing the job. The idea is to make people click right there and then. Therefore, each and every ad needs to have a deadline. Perhaps the offer ends at midnight. Or maybe there’s a limited amount of the product you’re selling. You need to instill a sense of urgency in your audience to get the sales.
A Call to Action
If you think your deadline is enough of a call to action, you’re wrong. Your audience needs to clearly know what to do in order to get their hands on your products. What does your offer entail? Does your audience need to share and like your posts? Is there a voucher to print out and use somewhere? Give your audience the instructions they need to do what you want them to do.
When you’re using direct response marketing, your content has to be compelling and engaging enough to grab people’s attention. What does your audience want to see? In order to know this you have to know your audience, so it’s important to do your research first. Many businesses will work with a copywriter who is an expert in search engine optimization in order to create marketing that will pull a specific audience in. It may cost more but it’s worth it.
Learn from Your Marketing
The great thing about direct response is the amount of data you can collect from it. Take the data and use it to create even better marketing campaigns in the future. What’s working? What’s not working? What do people respond to the most? Once you’ve collected enough data and answer these questions, there’s no reason why you couldn’t come up with a secret recipe for your business’ marketing.
Start off slow with your marketing and you should get the results you’re looking for.