If you’re not focusing on social media to help promote your business and reach out to more clients, then you’re missing out on a huge opportunity. No one wants to hand leads to their competitors, but if your social media skills aren’t up to scratch then that’s exactly what you could be doing.
It’s time to step away from the idea that social media is simply for keeping in touch will your old school friends and following celebrities we admire. When it comes to generating business leads – discover legal industry lead generation here, just click the link – reaching out to your clients and improving your SEO, social media is king.
Social media is a great way to work on your customer relations too. If your business is based online, it’s not always easy to reach out to potential clients and give them the reassurance they need to go ahead with a purchase or enquire about your services further. When you use social media to your advantage then you can give potential clients the confidence they need to work with you.
Want to find out more? Read on for 3 simple ways you can work on customer relations through social media.
You can improve your customer service
In order to build good relationships with your clients, it’s important to keep them happy, whether they’re a new addition to your client base, or if they have a query. With social media, you have the opportunity to respond to your customers quickly, whether that’s via comments on a post or through direct messaging. When you have a fast response time, customers are not only delighted that they didn’t have to sit on hold for 20 minutes, but they’re more likely to trust your brand to respond to any other issues or questions, making you more trustworthy. This kind of customer satisfaction can even lead to more leads if the client goes on to recommend you to friends.
The personal touch
Whether you’re selling home décor items or you’re a lawyer at a local firm. We all know that adding a little personal touch to every conversation or interaction with clients always improves relationships, builds trust and makes you look professional! By using social media to improve your customer relationships and go the extra mile, you can interact with clients easily, be friendly, use their first name and let them know that if they need anything else to simply get in touch.
Humanise your business
Social media isn’t just about building rapport through well-handled messages and monitored posts. It also gives you the opportunity to humanise your business and give it a face. Building strong customer relationships means being as transparent and as relatable as possible. You can do this through social media by creating a blog, uploading pictures of fun or relatable events in the office (e.g. birthdays, celebrations), uploading videos of staff at work, interviews with managers and CEOs – show off your creative side with emojis and light-hearted posts. The possibilities are endless, but it will also help build a strong relationship with your client base.