Every small business owner has the same goal; to grow your business and achieve success. Unfortunately, almost 600,000 businesses close each year. While the closures happen for different reasons, many of them are due to a lack of business that can be linked back to a lack of proper marketing.
Chances are, you didn’t get into the world of business because you were a marketing guru. You got into it because you had a great idea, a lot of passion, and a product or service people might want.
But, you can’t ignore the importance of digital marketing if you want your business to succeed. One of the biggest trends in digital marketing right now is video marketing. If your business hasn’t jumped on board with video marketing yet, let’s take a look at a few ways it can benefit you and help your business to grow.
1. It Boosts Conversion Rates
When you include a video on a landing page, it can increase conversion rates by 80%. Why? People want to feel like they can connect with your business and see the “human” side of it. With so many marketing techniques and advertisements being thrown around on a daily basis, actually feeling as though you’re getting a look into someone’s company can make a big difference in whether you buy from them or not. Keep that in mind as you create videos. Don’t be afraid to be personal and try to form relationships with potential customers.
2. It Builds Trust
Video marketing is a great way to build trust with customers because, again, it shows a humanistic side of your business. Sharing things like “behind the scenes” footage of employees at work, interviewing customers or employees, or putting yourself on screen as the owner and face behind the business can help people to feel your sense of honesty as well as your passion.
3. It’s Shareable
Nowadays, many people are using their mobile devices to browse the Internet. That makes it easy to view videos almost anywhere. It also makes it easy to share those videos to family members and friends with the push of a button.
People are more likely to share video content than the written word. In fact, 92% of mobile video watchers share the content they view with others. Any good marketer knows that word-of-mouth advertising is one of the best things for any business. Social shares are simply the digital way of talking about a business with your friends.
If you don’t have video experience or even digital marketing experience, it’s worth it to hire a company that specializes in small business SEO services to help you out. Search engine algorithms are constantly changing, and the content consumers are looking for changes just as rapidly. If your company doesn’t keep up with the latest trends in the world of digital marketing, including how to properly use videos to your advantage, you can quickly fall behind. Stay on the course and keep up to date with what consumers are looking for, and don’t be afraid to show the personal side of your company by sharing videos more often.