Marketing is something that is nearly always done online now, right? Well, not entirely, because while online marketing is widespread and can be cost-effective, sometimes only having an in real life (IRL) presence will do. Luckily, if you are feeling a tad rusty on the topic of IRL marketing, you can find three of the best examples described below. Read on to find out more.
Free gifts (branded of course)
First off, have you ever not taken a free gift if it was offered? Even if you didn’t really need it? Of course not, because we so rarely get something for nothing in this life that it would be madness to turn down such an offer.
Of course, branded free gifts are such an effective form of IRL marketing because they are not entirely free. In fact, they are part of a trade that the recipient makes with the giver to be exposed to their brand, which is precisely what good marketing is designed to do.
However, it is worth noting that to be as successful as possible with free gifts they do need to be carefully considered and matched to the demographic you are aiming at. For example, golf towels and tees are a lousy choice for a mixed 20 something market, but an excellent option for a demographic that mainly consist of men over 50.
Another smart IRL marketing technique to use is vinyl banners and signage, especially one that can be placed on the side of company vehicles. After all, if your cars and vans are already driving around town delivering products and services why not then optimize them to spread the word about your brand as well?
Obviously, if you want such signage to be an effective form of IRL marketing, you will need to go to print houses such as New Vision Ink to get them made. After all, excellent clarity and quality are a must, and without these, your signs could do the opposite of what you are aiming for and actually reflect poorly on your brand instead of promoting it.
Finally, when it comes to rocking the IRL marketing techniques, there is one thing that your business just cannot do without and its business cards. In fact, these tiny scraps of paper with your name, logo, and contact details on can make a surprisingly large splash with your potential customers, especially in the B2B sector.
The first reason for this is convenience, as it’s always easier to use a firm whose details and contacts are easily reachable. Secondly, business cards are a fantastic opportunity to present a physical, if micro, representation of your entire brand.
Of course, that is why it is so important that they are designed well, so you will need to think beyond a plain white card with a colored line and web address.