Are you ready to make sure your business is a massive hit online? The only way to do this is to know where the online marketing industry is now as well as the direction that it’s headed. The marketing business online changes every year and 2017 will be no different. Google is constantly looking for ways to improve the quality of the sites that customers can find. Meanwhile, marketers are always searching new and exciting options to attract customers. Then there are those who try and slip around the search engine giant with black hat tactics but always get caught. So, let’s look at some of the biggest trends to be aware of in 2017. That way, you can keep your campaign fresh and healthy.
Mobile optimization on a business website used to be an optional feature but now it’s an urgent one. If you regularly go online you might have noticed that some of your favorite sites have switched up their online operations. The design of the site will have changed and we guarantee this is to make it easier to use on mobile devices. That’s due to the fact that Google have introduced a new algorithm that takes mobile performance into consideration when determining the search ranking of a site. Therefore, if your site isn’t mobile ready, you’re going to struggle to get to page one. The good news is that there are plenty of agencies that can arrange this for you and ensure you’re ready to compete.
Another change to the algorithm is the measurement of time spent on a site. The message here is simple. If you want to get a high ranking, you need to think about how to ensure users will stick around. The key thing to watch out for here is how easy the site is to use for consumers. They should be able to navigate quickly and easily with very few site loading times slowing them down. Everything should be streamlined, and information should be simple to find. If it isn’t, you might want to think about speaking to a designer so you can find out how to fix the situation.
The popularity of sponsored content seems to be increasing. Professional SEO services are now using sponsored content as one of their main services. It’s a subtle yet effective way to market to the consumers. The best part is that it’s easy to find and pinpoint a target audience with this marketing practice. Have a look at some agencies online to find out how this concept could benefit your business.
It’s not all bad news this year. There’s a lot of evidence that UGC is increasing in popularity which makes things easier for business owners. Rather than focusing on producing massive levels of content, you can instead use marketing that’s been produced by fans and supporters. This marketing strategy can be incredibly effective, and all you need to do is find content that stands out. Don’t forget this also helps you interact with your customers and form a connection.
These are just some of the trends that you need to pay attention to this year.