Image source Marketing is one of the most popular industries to go into, but being a leading marketer takes hard work. With an array of specialisms, marketers can hone their skills and develop niche areas of expertise, but what does it take to be one of the best marketers out there? 1. Sense of adventure […]

Image credit Pixabay In business, reputation is everything, so doing everything that you can to protect it from harm is crucial. It is vitally important to look at the individual elements that contribute to your business’ reputation and to spot any problems with these before they damage your company’s image. There are many elements of […]

If somebody asked you what your most valuable marketing tools were, you’d probably list things like social media, customer testimonials, and email marketing etc. Whatever you think that your most valuable marketing tools are, it’s not likely that you’d say your employees, but they can actually be very effective. That doesn’t just mean the employees […]