Pexels. CCO Licensed. Marketing and dating have a lot in common. They both involve putting yourself out there in a crowd of strangers with the objective of trying to win that special person over. Of course, one is for love and one if for money – but the way in which you achieve both is […]

Pixabay – CC0 Licence When you read about the rise of online business, there is often an assumption that it is something that (at best) sits alongside traditional, brick-and-mortar, offline business. More often, it is something that is seen as a direct competitor to the main street – and one that is winning that battle, […]

Pixabay. CCO Licensed. Social media is constantly transforming. This includes both the design features engineered by the platforms themselves and the way in which consumers use these features.  2021 has already seen a few new features being introduced – some have only just been announced, while others have already been put into action. There have […]