In today’s interview I spoke with Shel Horowitz who is the author of multiple books surrounding topics on Go Green Marketing. Shel was actually one of the first people to reach out to me on the HARO platform and I had yet to interview anyone who was an expert on “Green Marketing”.
In this episode Shel talks a lot about the importance of relationships and networking, we talked about how he was able to get substantial coverage for his book when he leveraged some of his existing connections.
You can check out his latest book:
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Check out the interview: