Blogging has become a popular way for people to make money and is a useful tool for businesses looking to drive more traffic to their website. These things are only possible, however, when your blog is successful.
If you’re not seeing the results that you want from your blog, then it’s time to take a good look at it and see where you’re going wrong. Take a look at the advice below and help improve your blog by avoiding these common mistakes.
Your design is all wrong
You might not think that the design of your blog is that important, but it could actually make a significant difference in how many people visit your blog. A design that is clunky, basic and lacks visual elements will be a turn-off for readers, who expect to see a professional website to pique their interest. Take a look at the latest web design trends to help you get ideas for simple, effective web design that will draw readers in and elevate your status as a professional blogger.
You’re not posting enough
To develop a following and engage with your readers, you’re going to need to post regularly. If someone were to visit your blog and see that there hasn’t been a new post in the last couple of weeks, they might think that your blog is inactive and only make that one visit. The question of how often you should update your blog is difficult to answer, but you should aim for at least once a week to help keep consistency. However, if your content is poor because you’re posting for the sake of posting, you can post less frequently if it means that you produce better quality content.
You’re not using SEO properly
SEO (Search Engine Optimization) is a key tool for driving traffic to websites, and your blog is an excellent platform to practice good SEO. Learn from these common SEO mistakes: https://gopbn.com/blog/10-big-mistakes-by-the-seoers-while-doing-seo/, and develop an SEO strategy that works. Once you get the hang of SEO, you can use it as part of your content creation strategy and give your blog the best chance of being discovered by others.
You lack an effective promotion strategy
To help your blog get seen, you need to develop an effective promotion strategy. There’s some great advice available at https://firstsiteguide.com/promote-content/ to help you get a better idea of what you need to do to promote your content effectively. Use your social media networks such as Twitter, Facebook and Instagram to drive traffic, while you can also use lesser-known ways of promoting your blog such as Pinterest, Stumbleupon and Medium. Spend time putting a content strategy together each time you post to help make it easier for you to spread the word about your blog.
Your content isn’t as engaging as it could be
Does your blog content excite you? If it doesn’t excite you, how is it going to excite and interest your readers? Instead of churning out content for the sake of content, put more effort into developing blog ideas that people will be excited to read. To help ease the pressure, you can plan your blog content for the coming months in advance, making it easier for you to think about what you’re going to write next. It also makes sense to keep a bank of blog ideas to hand to help ensure that you’ve got plenty of content ideas you can fall back on if you’re suffering from writer’s block!
You’re not making the most of the types of content available to you
As well as written content, blogging allows you to incorporate photos, video, graphics, infographics and more to help add a new dimension to your content. Using different types of creative content makes your blog more engaging, and breaks up the text to make it more appealing to readers. Start by looking at ways you can improve your blogging photography to help you create a more visually-appealing blog that will also provide you with more content to share on social media and Pinterest.
If you’re serious about blogging, you need to make sure that you’re doing what you can to encourage visitors to your blog and offer them a great user experience while they’re there. Many common blogging mistakes are similar to typical marketing mistakes, so there’s a lot you can learn from the industry about improving your content. When you’ve ironed out the wrinkles, you can start to focus on monetizing your website and making an income from your blog. Blogging can be very rewarding, and avoiding the common pitfalls can help make your blog the success it deserves to be.