If you’re marketing online, SEO is going to be one of your most important tools and there’s no way around that. The problem is that SEO is always changing, evolving and you need to stay on top of the situation if you want your marketing to continue to be successful. So, let’s look at some of the changes you need to be prepared for in 2017.
Focusing On Mobile
Google have already announced that there will be new penalties for sites that do not respond well to use on mobile devices. This makes a lot of sense because today a large portion of internet users are searching the web on their phones, their tablets and other devices. Very few stick to computers and laptops anymore.
Another change to SEO is the time people spend on your site. Ideally, you do want customers to stick around for more than a few minutes. This makes it likely they’ll either commit to a purchase or add your site to their regular visits. But now time is also affecting SEO. If customers don’t spend enough time browsing your site, the ranking might be lower online.
We know that pictures and videos are becoming more important than text in modern content. What you may not realise is that these images and videos need to be optimised in the same way you would an article or paragraph. You can find more about this new trend in the following infographic. It provides crucial insight for marketers who want to come out on top this year.
Infographic Credit Digitalico.com