As a blogger, you need to be able to market your blog effectively in order to gain readers and, ultimately, money. You can’t ignore this side of the business and expect the dividends to pay off. However, a lot of bloggers do fail to find the right marketing approach for their business, and more often than not the things stopping them is our old friend fear. You might think that it must necessarily be very difficult or time-consuming to market your blog well enough to monetize, but the truth is that it is actually very easy. How easy? Well, let’s take a look at why a blog is almost the perfect opportunity for the keen marketer.
It’s SEO Heaven
You know about SEO, even if you don’t yet know the ins and outs of it. It’s considered a vital tool in bringing as much traffic to a website as possible, and it’s something every website manager needs to make the most of. Well, when it comes to your blog, you already have something of a headstart when it comes to SEO, thanks to the organic nature of your website as being the kind of site search engines love. Because you are always updating your site with fresh content, it is the perfect opportunity for an SEO active approach, and without you having to do any extra work to get there. Most webmasters would dream of having that content to work with, but that’s already what you do – so your SEO efforts are already in a good position before you even really get going. You will be drawing people into your site inexorably in no time, with little effort on your part beyond what you’re already doing.
You’re Not The First
One of the hardest tasks the market can be faced with is having to try and promote something which nobody has ever seen before. A new product which is way out there, a new kind of business nobody has heard of – whatever it is, you need to try and convince people it is actually worthwhile, and that it is worth their money. But you’re not the first blogger, and you won’t be the last, and this means that you will find it easy to draw people in. They know what to expect, they’re not concerned it’s a con, and they will happily come in droves to read your blog. The pathway has already been trodden; you just need to follow it.
The Brand Is You
Finally, you don’t even need to worry about the branding, because you are the brand. You don’t need to go out of your way and spend time building a brand – you just need to promote yourself, as you are, with all of your own quirks and eccentricities. This takes away much of the hard work that is usually necessary, so it’s definitely a real bonus when you come to marketing your blog. What is it about you that is unique? Focus on that and see how your brand comes to life.