*This is a post contributed by Beth Jones
People always want to know what they can do to make a business successful. In my eyes, a good marketing strategy can help business success. It will promote your business and help to increase customers and sales. But, what makes a killer marketing strategy? Read on to find out more!
You Must Have A Website
One of the cornerstones of a killer marketing strategy is having a website. Websites will possess many benefits to a business, one of which revolves around marketing. Essentially, it’s the best online marketing tool you have. It’s a way for you to reach an audience of, potentially, billions. Back in the day, if someone was looking for a business, they’d search newspaper ads or the phonebook. Now, they search for it on Google. So, you need a website so that you can be found by people looking for your type of business.
The key is making it easy for people to find your website. You want to have as much web traffic as possible. One of the best ways to do this is by improving the SEO of your site. Get your website up the search rankings and close to the top. Most businesses prefer to outsource this job to an SEO company. It makes more sense to have the professionals dealing with that side of things. Once your SEO is improved, you should see more web traffic and your site will be a lot more visible in the public eye.
Combine Traditional And Digital Marketing Techniques
I find that a lot of people tend to shift their focus to digital marketing. And this is good, don’t get me wrong, digital marketing is a great thing. But, they tend to forget about the more traditional marketing techniques. In my opinion, you can’t have one without the other. You must combine both traditional and digital marketing techniques.
Traditional techniques are often used to help businesses reach a smaller, local, market. Things like posters and billboard campaigns are highly effective at doing just that. But, you also need digital marketing to give your business an online presence. I’ve already mentioned websites and SEO, but there are tonnes of other digital techniques! Combine both sets, and your marketing strategy will be a winner.
Don’t Forget About Your Target Market
Every business will have a target market. You should’ve defined your target market in the early stages of your business. It’s that targeted group of people that you think will be most interested in your business. They’re a big part of how you define your brand too. Your marketing strategy should always be geared towards your target market!
Why? Well, they are the people most likely to purchase things from you. There’s no point trying to market your business to everyone. For one, it can’t be done. Nothing is going to appeal to everybody. Instead, focus on a niche group. Your marketing efforts should be designed to appeal directly to them. This gives you a much greater chance of gaining customers and achieving success.
If you want a killer marketing strategy, make sure you keep these three tips in mind! Trust me, they will make a huge difference.